I find the choice of name most interesting. According to Dictionary.com a bellwether is:
bell·weth·er[bel-weth-er] Show IPA
But from The World English Dictionary, we also get this:
Good word, is it not, for a Joss Whedon enterprise?
Devoted to media matters, politics, poetry, creativity, the evolution of consciousness, and autobiographical reflections, "The Laverytory" is the blog of David Lavery, literature, film, and television scholar/critic, now teaching at Middle Tennessee State University.